The girl born in 1994 was fascinated by cosplay in junior high school, and her mother,Ms.Jiang, was open-minded and supportive. Because of cosplay, the girl wanted to buy orthodox JK uniforms. There were few domestic stores and most of them were second-hand. So the mother and daughter turned the wig store into a uniform store called “Gengdou Monogatari”. From researching the prototype of Japanese uniforms and making them with finished fabrics to making original plaid skirts and inviting illustrators to contribute. The illustrator Xin Zhi works part-time on drawing drafts and also acts as a “grass planter”. The JK uniform circle emphasizes genuine products and builds a barrier of identity recognition. With the help of short-video platforms, JK uniforms have taken on a “soft girl style” and the market exploded in 2019. The sales volume of “Gengdou Monogatari” has increased greatly, and it has also carried out IP co-branding. From an early sales volume of two or three thousand pieces to tens of thousands now, it has employees, pattern rooms and factories, and is being branded step by step. Girls are crazy about uniforms. The transformation road of “Gengdou Monogatari” has witnessed the vigorous development of JK uniforms.